Most entrepreneurs think of a business plan as a document detailing the who, what, when, where, why, and how of their business. The truth is that not every business needs a business plan. Still, the five W’s and H are actually great for research and investigation work but a business plan needs to be tasked driven and based on real-world action plans. So the real question is do you need a business plan, feasibility study, executive summary, business model, or deck plate?